Search Engine Optimization

A successful Search Engine Optimization program starts with not only visibility and traffic, but also quality traffic – those most likely to be interested in your product or service. In order to attract these visitors, your keywords need to balance relevancy with online usage. Having prospects leave your site quickly accomplishes very little. We use several methods to attract quality traffic and improve your visibility in search engines like Google, Yahoo and Bing.

Web Traffic Analysis

We will implement Google Analytics into your website to provide key information and insights for monitoring your traffic, visitor behavior and SEO effectiveness. We will be able to analyze the keywords used to find your site, the landing pages to which the search engines direct these visitors, the actual pages visited, as well as many other key metrics. We will analyze this information and make necessary modifications to improve your search engine visibility. So you can track your investment in our program, we’ll also send you a monthly detailed website traffic report.

Keyword Analysis

We will analyze the current usage of keywords throughout your website, and make modifications to boost search engine visibility. We use a variety of methods to determine the best search terms for your website. These methods include online search term suggestion tools and analysis of competitor websites.

Competitive Research & Analysis

Scouting the competition helps us determine the appropriate strategy necessary to position yourself against them. We will look at where your competition ranks and then structure your program to compete effectively.

Link Building

This is one of the key elements in the Google ranking algorithm. We will analyze the incoming links that Google has identified for your site and improve your link popularity.

Local Map Listings Optimization

Local Map listings are a valuable marketing tool and can provide more traffic to your website. We will review your local Google Places, Yahoo and Bing maps listings. We will update your listing with photos and information, and monitor your reviews.

Continual Updates

Search engines are constantly changing their ranking algorithms to better serve their users and to thwart attempts by less than ethical optimizers to “steal” unwarranted rankings. We continually monitor fluctuations in ranking results across all of our clients to ensure that your site maintains positive ranking results. We will reoptimize your site as necessary to keep up with this ever-changing search landscape.

Code of Ethics

RK Creative Design abides by a strict code of ethics that has been set by the search engine optimization industry. This code prevents us from using any tactics that might result in your web site being banned from the search engines.

Contact us for pricing on our monthly SEO program.